Akumun EU, Dagba BJ. Assessment of the Application of Advertising Strategies for the Growth of Small and Medium Scale Enterprises in Benue and Nasarawa States. KJPIR [Internet]. 2026 Apr. 4 [cited 2026 Apr. 22];4(1):99-115. Available from: https://journals.fukashere.edu.ng/index.php/kjpir/article/view/1171