PRAXIS OF COMPETITIVE POSITIONING AND ORGANIZATIONAL STRATEGIC GROUP DYNAMICS IN NIGERIAN TELECOMMUNICATION SECTOR

Abstract

This study investigated the praxis of competitive positioning and organizational strategic
group dynamics at MTN Telecommunications in Asaba, Delta State. The specific objectives
are to determine the extent to which resource availability and research development
contribute to the praxis of competitive positioning and organizational strategic group
dynamics at MTN Telecommunications in Asaba, Delta State. Survey research design was
adopted in the study, with a population of 193 which consists of all customers of MTN
Telecommunications in Asaba, Delta State. Using a 12-item validated structured
questionnaire administered to 130 staff members and customers of MTN in Asaba, Delta
State, Of the 130 questionnaires distributed, 125 (96.2%) were returned and five were
rejected. The analytical tools employed included correlation and multiple regression
analysis. The study found out, that resource availability and research development positively
impacts the strategic group dynamics within MTN Telecommunications sector, Integrating
expertise and capabilities from various organizations enhances product performance, and
combining financial resources with strategic alliances further improves product
performance. However, strategic resources, which are often intangible, are neither easily
identifiable nor quickly developed. Therefore, the researcher recommends that
telecommunications management should focus on improving resource availability to boost
organizational performance.