UMAR, M.; ABDULMUTALLIB, U. Sales Promotion as a Tool for Improving Customer-Based Brand Equity in Kano Metropolis. Kashere Journal of Education , [S. l.], v. 3, n. 1, p. 182–186, 2022. Disponível em: https://journals.fukashere.edu.ng/index.php/kje/article/view/961. Acesso em: 15 mar. 2026.