CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS SUSTAINABILITY PERFORMANCE: A STUDY OF UNILEVER NIGERIA PLC

Abstract

Corporate social responsibility has developed into a vital framework within modern business practices, gaining widespread recognition for its significant impact on enhancing business sustainability performance. This research examined the effect of corporate social responsibility on business sustainability performance. Business sustainability performance was measured across economic, social, and environmental dimensions. Using a cross-sectional survey, data were collected from 107 managerial staff members at Unilever Nigeria Plc. Data analysis was conducted using SPSS software, version 25. The results show a strong positive relationship between corporate social responsibility and business sustainability performance. This study concluded that corporate social responsibility has a positive and significant effect on business sustainability performance, confirming that it positively and significantly affects economic, social, and environmental sustainability within organizations. It was recommended that organizations embed corporate social responsibility initiatives into their core business strategies to ensure business sustainability.